custom packaging tin can

The wrappers also help prevent an accident

Nearly everyone has heard the phrase "sell the sizzle, not the steak." What that means is it's OK to mention the features of a product, but you need to seduce your reader with the benefits.Everyone wants to work less, look better, sound smarter, have more time, or make more money. Your product or service is all about the benefits that it delivers, not how it delivers them.

Here's an example:I went into a pool supply store recently to buy a container of chlorine tablets. I've been buying the same size and brand for years. I expected to do the same on this visit.As I approached the stacks of 5 gallon buckets in the corner of the store, I noticed something new. There was my old brand, looking the same as it always did. But right next to it was the same brand, same size, but with a blue label instead of green. It was priced $7 higher than my usual selection.

Wondering what the difference could possibly be, I started reading the label.

The number of tablets were the same. The size of the tablets were the same. The chemical properties of each one were exactly the same.In fact, 12pcs Color Pencil Tin Metal Box the only difference that I could see, other than the color of the label, was the fact that the tablets in the new one were individually wrapped in cellophane baggies.

I asked the salesclerk what was up. Here's what he said:"Both chlorine tablets are exactly the same. You're just paying $7 extra to have them wrapped up. That's the only difference.""Hmm", I thought. "That's a lot of money to pay for cellophane." I grabbed my usual selection and headed to the cash register. As I was standing in line to pay, the manager walked by and stopped to say "Hi" to me -- I'm a regular customer during swimming pool season. I mentioned to him that I didn't think little cellophane baggies were worth $7, and here's what HE said.

"Actually, the extra protection is a very good thing. First of all, the wrappers help to maintain the tablet's potency. Chlorine begins to break down when it comes in contact with air. If you don't use a container quickly enough, the bottom tablets can be reduced by half their strength by the time you get to them."

"Also", he added, "when you open the container, the wrappers keep you from getting hit in the face with that awful chlorine gas that pours out. Not only does it make your eyes water and smell awful, but inhaling the fumes can be unhealthy."I knew what he meant there. I always popped off the top and stepped back a few feet while I waited for the fumes to dissipate.

"The wrappers also help prevent an accident. Chlorine can overheat and cause a fire if even a little bit of moisture finds its way into the container."I never knew that, but he pointed it out to me right on the warning label.And then, to seal the deal, he said: "And finally, people like the fact that they can remove just the number of tablets that they need rather than carrying the whole bucket to the pool each time."

He was right there as well. I always carried the entire bucket to my chlorinator because it made my hands stink all day if I grabbed 5 tablets and carried them from my garage to the pool. Plus I never liked the idea of having pure chlorine coming in contact with my skin.I went back to the display and selected the "new and improved" version. All of those benefits were definitely worth the $7 extra to me.

So, what did we learn from this, and how does my swimming pool story mesh with your sales efforts?The original salesclerk actually talked me out of buying. He had no idea what the benefits of the wrappers were, he only knew the features. I didn't see any reason why I should pay $7 and have to work harder to unwrap each tablet as well, so it was "no sale" on the featured product.Maybe you're doing the same thing. Take a look at your advertising and sales material to make sure that your copywriter is not selling just the steak and missing the sizzle.

+ نوشته شده در چهارشنبه 18 فروردين 1400ساعت 7:03 توسط custom tin box | | تعداد بازدید : 4

This needs to be a sturdy container

We've all seen them. Clusters of big, gourmet cookies, individually wrapped in shiny, colored cellophane, with bows and ribbons. They come in many styles and with different treats, toys or gift items attached to or inside a basket or vase of some sort. They make a terrific and edible gift idea. After all, who doesn't love cookies? Sadly, they can be very expensive gifts, especially when considering that cookies don't cost a whole lot to bake.

Here's how to make your own cookie bouquets at home without spending a fortune!What You Will Need:* Chopsticks or Wooden Skewers - Make sure they are heat-proof. If you're baking smaller cookies, then popsicle sticks would also work.* Cookies - Find a delicious cookie recipe that makes larger size cookies, your favorite or your gift recipients favorite will do fine.

* Container - This needs to be a sturdy container that is a bit bottom heavy, especially if you plan to include more than a few big cookies. You can try putting some pebbles in the bottom to make sure the container won't tip over, if needed. Some ideas for containers include: a coffee mug, a metal or plastic pail, a basket, a vase, a planter, cookie jar or glass jar, glass bottle, a toy or wood box of some sort, teapot, porcelain or pottery serving ware.

* Cellophane - The shiny, colored kind looks best, but the colored plastic wrap you get at your local supermarket would work too.

* Ribbon - The curly kind works well for this. Any colors you like.* Decorations - Anything goes! What's appropriate to the occasion and what does the gift recipient like? Some ideas include: stuffed animals, small toys, candy, balloons, fake or real flowers, stickers or whatever you find at the local craft store.

* Block of styrofoam or florists foam - You know that stereo you bought last December? You probably kept the box, just search your garage for some spare, clean, styrofoam. Something to cover up the styrofoam or florist's foam - You can use a big ribbon, some moss, plastic grass, tissue paper crumpled up or whatever else you have handy.

Instructions:1. When you place the cookie dough on the cookie sheet, press the dough down a bit to flatten it so that it doesn't spread too much while baking and so that the stick can be inserted properly. Before you bake the cookies, you must insert the chopstick or wooden skewer into one side of each cookie. Push it in almost Yaermei Custom Pencil Metal Containers Factory the length of the cookie without going out the other end. This is an important step, as if your cookie is too big and your stick is not sturdy enough, it simply won't hold it and the cookie may fall apart when you pick it up. When baking big cookies, you probably won't be able to fit more than 3 cookies with their sticks to a sheet.

2. After baking the cookies with their sticks, cool the cookies thoroughly, then wrap each one with the colored cellophane. A different color for each cookie would be ok, or all the same color appropriate to the occassion. Tie each one with some curly ribbon at the base where the stick comes out of the cookie. Tie it very tightly so the cookies will stay fresh on the stick. You can adorn each cookie with additional, larger ribbons or bows at this point. When using curly ribbon, don't forget to curl it!

3. Now cut your styrofoam or florist's foam to the size of the top of the container you chose. Then fit the foam in so it is nice and tight and near the top of the container. Remember, you can place something heavier in the bottom of the container so that it does not tip over. Small pebbles work well for this. Remember that the sticks will poke through the foam and into the bottom of the container.

4. Here comes the fun part, let's assemble the cookie bouquet! Take each of your cookies and stick them through the foam so they go all the way through the foam and further, near to the bottom of the container. You can assemble the cookies in any manner you like, but most cookie bouquets have one cookie at the center that is taller than the other cookies, so keep that in mind. Decorate with additional ribbons, toys, candy, flowers, gifts etc. Each item can be attached with additional ribbon to the container or the sticks of the cookies or even with a glue gun (if appropriate).

5. Give your gift and watch the smiles! Make sure to give the bouquet as soon as possible after you have assembled it, you don't want the cookies to go stale!


+ نوشته شده در سه شنبه 3 فروردين 1400ساعت 6:08 توسط custom tin box | | تعداد بازدید : 4

× بستن تبلیغات